7308 Aspen Lane North, Suite 114 Minneapolis MN 55428
December 15, 2016

What does the color of paint you use, say about you?

The Cost of renovating a home can be overwhelming, but the look and feel of your home can dramatically change by painting. Pick the right colors and you can enhance features and hide flaws.

Studies have indicated that color can influence up to anywhere from 60-85% of a customer’s purchasing decision, so, clearly, picking the right color matters, but what do colors evoke. According to the website 2knowmyself.com, here’s the answer:

Colors are not only used for decoration or for improving the appearance but they can be used to determine personality traits of people, to affect their mood and to even control their behavior!

List of colors and their psychological effect

Below is a list of common colors and their psychological effects:

  • Psychology of Black : According to Color psychology, black reflects authority and power but it could also represent an evil notion for some people. Black can also indicate that you are independent.
  • Psychology of Red: red is a captivating color that reflects energy, power and strength. Red is a very eye catching color and this makes it useful in case you want to draw some attention to yourself. The Red color results in fast heartbeat and breathing rate as it stimulates the nervous system thus overusing it might result in irritation.According to one study when a MMA player wore red his chance of winning became higher as the other player saw him as a threat. Red is a color that that is associated with danger in our subconscious mind. And while it can make people seem attractive still it can make a person seem dangerous.
  • Psychology of Blue : staying in a blue room can make you feel calmer and more relaxed, however, blue could also be depressing if it was over used.
  • Psychology of White : white reflects innocence and purity. It’s the color used for the dresses of brides to give the impression of purity.White is usually associated with good while black is usually associated with evil in our minds. However dark isn’t always a bad thing.
  • Psychology of Green : Green is known as a relaxing color. Green can make you more relaxed and can help make vision more clear. That’s one of the reasons why factory walls are painted in green. Staying in a green room or browsing a green website can be more unwinding and relaxing for people.Green is also a color connected to nature. This is why seeing the green color makes people feel better as they feel more connected to nature.
  • Psychology of Yellow : yellow is an irritating color. Making use of it’s agitating effect some takeaway restaurants paint its walls in yellow in order not to let customers stay for long periods of time. Just like red, yellow can catch attention, increase the heart rates and enhance metabolism. Most of those who use yellow are optimists.
  • Psychology of Purple : purple is a mixture of red and blue. Purple combines both the power of red and the calmness tranquil effect of blue. Purple clothes could reflect elegance, wealth and authority.
  • Psychology of Pink : pink reflects innocence and kindness. When you want to ask for help head for someone who is wearing pink or white.

In addition to what the color means other factors, such as lighting and purpose should be considered. Let’s say, for example, you want a room to “feel” larger. You might want to consider white, cream, or other cool colors for the walls and the trim. If you use the same color for things like a radiator or a conduit, it will help make them “disappear” into the wall. Be sure to test your colors by applying some to the wall and looking at in as many different lighting settings as possible.

Beauty is, of course, in the eye of the beholder and only you can ultimately decide what is best for you and your family.

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